Blue Dog® News

FOR IMMEDIATE RELEASE

Blue Dog® Receives Infusion of Capital Amid Expansion

Company Adds New Executives to Board of Directors

Aug. 20, 2007 - DALLAS, Texas

Blue Dog®, a manufacturer of electronic bingo and gaming equipment, received up to $15 million in funding from EFO Holdings, LP, a Dallas-based private equity firm.

Chief Executive Joe Marshall says the influx of funding will allow Blue Dog to expand international operations, develop new product lines and increase its client base in the bingo, gaming and retail industries.

"The EFO funding enables us to expedite plans to expand our operations on multiple fronts, allowing us to continue growing as a major player in the gaming industry," he said.

After a lengthy bidding process, Blue Dog negotiated the deal directly with EFO, www.efoprivateequity.com, in the second quarter of 2007. Dave Maggio, managing director of Dallas-based Altius Capital Partners, advised the company.

The extent of EFO's ownership stake in Blue Dog was not disclosed, but Marshall said that EFO has a minority interest.

"The partnership with Blue Dog was a natural fit for EFO. We focus on investing with established companies that have great opportunities for growth," said Ballard Castleman, principal for EFO. "We were impressed by Blue Dog's superior service and support, which truly serves as an identifier of their unique niche in the marketplace."

Founded in 1995, Blue Dog is a privately-held company that designs, manufactures and leases computerized bingo, gaming products and supporting equipment.

The company has an established customer base in the United States, Canada and parts of Asia. Marshall says Blue Dog plans to extend this base into additional markets, including Europe and South America.

Production will increase for Blue Dog's current product line, including the popular fixed-base Top Dog bingo units and the Big Dog wireless handheld units, in order to meet geographical expansion. In addition, Blue Dog is set to launch its latest generation of Big Dog portable units in the first quarter of 2008.

New Directors Join Board

Marshall says Blue Dog's recapitalization coupled with its growth potential has attracted top executives to the board of directors. The new members include Castleman, Maggio and Bill Esping, managing director of EFO.

"The new board is ushering in a new phase for the company," said Castleman. "We will aid the company in both capital and incremental management resources to spur its imminent growth."

Castleman has worked with EFO for 10 years. He and Esping have previous experience in the gaming industry. Esping founded EFO in 1994

Maggio, who aided the recent Blue Dog transaction, has been in the investment banking and corporate finance industry for 25 years.

Ross Orr, chairman of the board, remains as the fifth director. Orr is president of BacTech Mining Corporation (CDNX: BM.V), a Toronto-based international mining company.

For more information visit:

About Blue Dog®

Headquartered in Dallas, Texas, Bettina Corporation, DBA Blue Dog®, is a privately-held company that designs, manufactures and leases computerized bingo, gaming products and supporting equipment in North America and abroad. Blue Dog is distinguished by its first-class service and support. The product line includes:

  • Classic Blue™: The original monochrome-screen portable is one of Blue Dog's most popular products. Its space-saving design can hold 1,000 cards.
  • Big Dog II™: This compact, portable unit has a color touchscreen LCD display with built-in wireless networking and a user-friendly, customizable game interface. It holds 9 million cards.
  • Top Dog II™: The fixed-base, table-top unit has a touchscreen LCD display with a user-friendly game interface. A powerful central processing unit provides some of the fastest game-play speeds available. It holds 9 million cards, and users can easily switch among one, four and nine card games.
  • Prestige™ Hall Management System: Prestige uses advanced touchscreen operation and intuitive management software that provides bingo hall operators with increased control and allows them to select their level of functionality. The password-protected software has seamless integration with all Blue Dog products.

For more information about Blue Dog, visit www.bluedoggaming.net or call (800) 234-5495.

Note: Bettina Corp. d.b.a. Blue Dog®

News Archive

Nov. 13, 2008

Blue Dog® Names Larry Glasscock, President and Chief Executive Officer

Aug. 20, 2007

Blue Dog® Receives Infusion of Capital Amid Expansion

March 6, 2006

Prestige™ Bingo Hall Management System Introduced

March 18, 2005

Win the dog's iPod at Bingo World 2005

March 17, 2005

Blue Dog® announces successful product launch at Pensacola, Florida's finest bingo hall

April 11, 2003

Bettina Corp. (Blue Dog®) appoints Steve Smallman as Senior Vice President of Sales & Marketing

Oct. 28, 2002

Texas Lottery Commission Approves Bettina's Tabletop, Electronic Bingo Unit Equipped with the Security-centric OneKey(tm) System

Oct. 4, 2002

Bettina Corp. Introduces the OneKey(tm) System, the Game-play Security and Management Technology for its Electronic-Bingo Equipment

Press Contacts

Andrea Aker

andrea.aker@akerink.com
Aker Ink
602-339-7339

Jennifer Patterson

news@bluedoggaming.net
Blue Dog®
1860 Crown Drive, Suite 1406
Dallas, Texas 75234
214-234-8300